The purpose of this paper is to explain what the organisation Ethereum Max does, and how they help their clients achieve a competitive advantage with intelligent agents and data analytics. Ethereum Max’s main project, a Non-Fungible Token(NFT) ticketing system and their future project of an algorithmic stable will be explained. We will analyse the project's potential by looking at the trends in the NFT market and the organisation's current record with meeting technological requirements.
Most images used in this paper are either taken from the Ethereum Max whitepaper(1)or Google Trends.
What does Ethereum Max do?
Ethereum Max’s main product is a Non-Fungible Token(NFT) ticketing system. Customers purchase tickets to events like boxing and music events, and that ownership is confirmed on a public database called the Ethereum blockchain. Customers can buy tickets to events using their cryptocurrency called Emax. The organisers of these events will be referred to as Ethereum Max’s clients.
Ethereum Max’s cryptocurrency ecosystem is evolving to create a virtual cryptocurrency reserve bank. The new cryptocurrency will be called MaxPay. It will be an algorithmic stable coin.
In the old days, people would go to a central bank with a pound of silver and in return will receive a pound note. Up until 1971, gold and silver were predominantly used as the reserve currency of the world before being replaced by the US Dollar.
With Maxpay, customers can exchange $1 worth of cryptocurrencies like Ethereum or Dai for one Maxpay token. Thus creating a virtual currency with a stable price that is strictly not pegged to the US Dollar or the policies of the US Federal Reserve Bank.
While stable coins pegged to the value of USD do already exist in the cryptocurrency space, they often are not publicly audited and create a double-spend problem where $1 is being spent in the cryptocurrency economy but also at the same time that same $1 is being spent in the real-world economy. By having a cryptocurrency reserve bank, the cryptocurrency used to create 1 Maxpay will be locked by smart contracts and cannot be spent twice.
The above image is an example of what collateralization could look like with two or more different cryptocurrencies using the Monte Carlo method. This would ensure a stable price of $1 because $1 of cryptocurrency would be needed to mint 1 Maxpay.
Data analytics and intelligent agents used by Ethereum Max
The NFT ticketing system is simply a ticket with extra digital art registered on the Ethereum blockchain. When a customer Ethereum based wallet, like Metamask, connects with the Ethereum Max network the transaction is made. A smart contract, which is an intelligent system on a public blockchain, is used to record the purchase. When that transaction is verified by a decentralised system of Ethereum nodes, the ownership of the ticket and digital art is permanently recorded in a public database called the Ethereum blockchain.
Digital art, also known as an NFT, can be sold on a public NFT marketplace. Other customers associated with a different Ethereum based ecosystem may also bid on the NFT and those transactions are recorded on a public Ethereum blockchain.
One technological advantage NFT ticketing has over traditional ticketing systems is the fact that ownership is determined by ‘private keys’. Each Ethereum based wallet holder has an authentic private key that had easily be transferred to another person. Compared to normal tickets which often have the caveat that they are not transferable. Thus giving more consumer choice to the customers.
When customers get used to the Ethereum Max ecosystem, they will be able to use their Emax to enter an even more complicated ecosystem. Emax will use a layer 2 solution called Polygon in order to reduce transaction fees and costs. Customers can “stake” their Emax back into the ecosystem to make a profit with daily compound interest rates.
An intelligent system will use data analytics on the fly to calculate the possible Annual Percentage Yield(APY) based on the customer’s investment in proportion to the overall value of the liquidity pool. Their customers will be able to vote community decisions and the direction of the company. In the blockchain world, these are called Decentralised Autonomous Organisations(DAO).
As mentioned before, the whole ecosystem is made possible by smart contracts. While Ethereum is a public database, smart contracts are like clusters of decentralised mini-computers or intelligent agents that can use data analytics and complex algorithms to solve problems.
Analysing ability to give clients a competitive advantage by using Ethereum Max
By October 2021, Ethereum Max had participated in at least two pay-per-view boxing matches where customers' tickets were verified on the blockchain. Floyd Mayweather vs. Logan Paul was the first event(2). Using an NFT ticketing system for events is a growing trend among artists such as Deadmau5(3), Paris Hilton and Ariana Grande. The global pandemic and consequent lockdowns may also be adding to the environment where these types of digital technologies will flourish.
As we can see from Google trends(4), NFTs in both digital art and music spaces have been trending recently. The NFT marketplace often has over $62 million worth of trades each day(5). At the most minimum level, Ethereum Max’s clients will have a competitive advantage as the NFT trend continues.
The Ethereum Max project has been audited by Certik(6). Certik is the gold standard for smart contracts. They certify that the code is up to standard and we can have confidence that the project is not a scam. They also use MythX for auditioning their smart contracts for security vulnerabilities, thus making their intelligent agents safe from reputational and financial risks.
By looking at the roadmap for Ethereum Max, we can see that they are in the middle of finishing their NTF ecosystem. Ethereum Max is currently recruiting developers to complete the staking and governance side of their project.
Conclusion
Does an NFT ticketing system give its customers a competitive advantage? Verifying a ticket on the blockchain does give some technological advantage over a normal e-mail or QR-code system by having a transparent public database to confirm ownership. The biggest possible advantage is that their clients would at least be getting used to a new emerging technology that happens to be trending in 2021. These events have at least been a financial success.
Ethereum Max has met its delivery of a working NFT ticketing system on the Ethereum blockchain for its initial customers. However, the project still has not completed its aim in the whitepaper to create an algorithmic stable coin. With Ethereum Max’s past performance and successful code auditing, there is a reasonable level of confidence that the project will be finished by the timetable set in the roadmap but still have not completed their goals(7).
To get Ethereum Max, first buy Ehereum on Binance.
References
Ethereum Max. 2021. Whitepaper. https://ethereummax.org/wp-content/uploads/EthereumMax-Whitepaper-v1-Final.pdf.
Sportskeeda. 2021. Can EthereumMax crypto coins be used to purchase Floyd Mayweather vs. Logan Paul tickets? https://www.sportskeeda.com/mma/news-can-ethereummax-crypto-coins-used-purchase-floyd-mayweather-vs-logan-paul-tickets.
Kraken. 2021. Newsletter. https://view.marketing.kraken.com/?qs=8a638eda462597d9cc482e0c16e0039a1c525f09b5cfb3175a38dedb766da102cb372770342c010ae1c1648fb5b6f272c731e739ba85340632ac4da0f493fac69bccb968b841d23cd105e875a5de39d9.
Google Trends. 2021. Non-fungible token. https://trends.google.com/trends/explore?q=%2Fg%2F11g0g4sbp3.
Nft-stats. 2021. Nft-stats. https://www.nft-stats.com/.
Certik. 2021. Ethereum Max audit. https://www.certik.org/projects/ethereummax.
Ethereum Max. 2021. Roadmap. https://ethereummax.org/roadmap/.