Marketing : Cost Per Lead
Using data science to calculate cost per lead for an online advertising campaign. Replace values to get your results:   P = Money spent to generate leads L = Leads generated C = Conversion rate to sales in decimals CPL = Cost per lead   CPL = P / (C*L) View on Github and edit […]

Using data science to calculate cost per lead for an online advertising campaign.

Replace values to get your results:

 
  • P = Money spent to generate leads
  • L = Leads generated
  • C = Conversion rate to sales in decimals
  • CPL = Cost per lead
 
CPL = P / (C*L)

View on Github and edit Python to get your own results.

Requirements

  • Python
  • Jupyter Notebook or Colab
 

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